Ashara Mubaraka is a yearly commemoration of the divine martyrdom of Imam Hussain AS, the beloved grandson of the Prophet SAW, over 1400 years ago. It is a time at the inception of the Islamic year to rejuvenate our faith, congregate as a community and be reminded of the noble principles that govern our beliefs by our leader, mentor and guide, Syedna Mufaddal Saifuddin TUS. 1440H is the 40th year in continuity, of the noble tradition of the historic Ashara Mubaraka of Al Jamea ul Anwar- Cairo, in the year 1400H. At the same time the significance of the event was amplified as it was held in the city of Indore which has had the privilege of hosting Ashara Mubaraka in 1407H and 1423H. The last two events proved to be a prelude to this mega event of 1440 – Indore Ashara Mubaraka – infact the journey had begun in 1407H. Around 520 members of the Nazafat (cleanliness) committee were given the responsibility to maintain hygiene and cleanliness for the whole event of Ashara Mubarak 1440.

The committee took special initiatives an interest in not just maintaining cleanliness and hygiene but also reducing and managing waste, going for sustainable choices and event planning in sync with approach of Indore 3R (Reduce-Reuse-Recycle) standards .

For Ashara Mubaraka 1440 ,Beerbal wisery executed the

Consultancy and planning of the zero waste event and event campus which involved deciding of zero waste alternatives. (Products and services both), Designing the zero waste processes for the event, Elimination of activities inducing pollution of any kind. Briefing the organising committee with education and training about sustainability, Visiting, Monitoring, managing and reporting of the zero waste recreations. In synch with Indore 3R declaration  (Reduce-Reuse-Recycle) .Venue mapping (polyethene collection booths, list of banned items, placing bins, educating of the process to audience ETC.), Deciding environment friendly Consumables and food ware,  Training in-house staff and volunteers, Identification of end sites and hauling process, Determining methods for measuring and showcasing diversions, Sorting stations, Zero waste zones, Help centers, Feedback and evaluation, Home composting seminar and training by internal expert, Seminar on methods of waste handling by internal expert, Post processes of the event (Cleaning and hauling up the resources to their end site) In the span of 12 days beerbal successfully processed 250 tonnes of waste generated during the event in to compost and created a world record.

On 13th of September, 2018 1015 hoursfrom the sole addressee the pledge for cleanlines was announced and followed by 2,00,000 Bohras. This activity was co-organized by Dawat-E-Hadiya Dawoodi Bohra Jamat  and Beerbal wisery. The pledge was on the basis of teaching of His Holiness Dr. Syedna Mufaddal Saifuddin, inspired by Swachh Bharat Campaign and No. 1 Position of Indore for cleanliness as a concern. The pledge further emphasized on keep in the sole clean and obtaining happiness of there be loved Moula through keeping hearts and mind clean. With the joint effort of Nazafat Committee, Dana Committee, Burhani Foundation, Dawat -E-haadiyah Dawoodi Bohra Jamaat, Ashara Mubaraka Dai Al Hussain Trust, Beerbal wisery , Swaaha resource management Pvt. Ltd. and Indore Municipal Corporation, A successful zero waste and zero food waste event was executed, where 2,00,000 people pledged and will stay committed towards cleanliness.

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